While it may be fun to write about everything under the sun, it won’t help you build an audience and it certainly won’t help you bring in revenue. Finding your niche is an important thing to do if you intend on having an excellent blog that will provide value to your readers. Give your writing purpose by following the directions below to help you find your niche.
- Make a List of All of Your Passions, Interests, and Talents
In order to find your niche, you must first find what you are good at writing about and what you are passionate at writing about. Without passion or interest, you will never be able to produce the constant amount of content that a blog demands. Think about what you love. Are you passionate about finances? Have you always had a secret love for tiny, hand-knitted animals? Whatever it is that makes your heart beat or gets you fired up is what you should pursue. If you have multiple passions or interests that are pulling you in different directions, figure out which one is the most important to you and is the most popular with other people. Ask yourself, will this niche bring me closer to my goal as a writer and does it make me happy?
- Figure Out What Category These Passions and Interests Belong to
Once you have a list of what attracts you, you can then figure out what you will be writing about and what niche it belongs to. For example, let’s imagine that you absolutely love writing instructional articles on how to fix decks and install your own windows. You would then choose the home improvement niche. Knowing which writing your niche belongs to will better help you market your content to the right people. It will also attract readers who are searching online for that type of content and will continue to bring them in as your blog grows.
- Expand or Shrink Your Niche
Some niches are either too broad or too exact to make a living off of or to make a decent blog with. Some examples of broad niches include health, food, and business. Unless you want to write about everything related to your topic, you will most likely want to pinpoint a category within your chosen topic. On the other hand, you could choose too specific of a niche such as writing about only Tulips or Ladybugs. You will probably not be able to produce enough content long term and you won’t be able to attract enough of an audience to have a successful blog. Try to keep your niche category both focused but also broad enough to give you more room to write about other things when you run out of ideas for content.
- Come Up With Some Ideas for Content
Now that you have a niche and an idea about what you will be writing for your blog, come up with content ideas. Make a list of at least 100 article names and a short description of what the articles will cover. Are you having difficulty coming up with article ideas? Did you get stuck in the middle of your content brainstorm? If so, this niche is probably not the best one for you to write about. Repeat the process above until you can find a niche that interests you, gets you excited, and is one that you can consistently create content for. Once you’ve met these requirements, you have found your niche and you are ready to create a blog centered around that topic.